Liu Jo is an Italian brand founded in the mid-1990s in Carpi, an area known for its expertise in knitwear, by Marco Marchi. His vision was to create a brand that represents contemporary, identity-driven, and free fashion, celebrating female beauty through women empowerment. Built on creativity and the intuitive spirit typical of Italian attitude, the company expanded its identity into clothing, accessories, footwear, and jewelry, communicating a contemporary and highly recognizable lifestyle.
Determined and strong, seductive and nonchalant, exuberant, sophisticated, and energetic, Liu Jo collections express a glamorous look. The wide range of the brand is aimed at women, with dedicated collections designed to express individuality. The collections are created to explore and highlight all the nuances of the fashion-loving woman, confident and unique. Over the years, Liu Jo has remained faithful to its initial vision and today, even more so, aims to advocate important values such as free self-expression, as a portrait of current, identity-driven fashion, ready to transmit its idea of beauty.
Today, Liu Jo is sold in 45 countries through a distribution network of over 280 mono-brand stores and around 5,000 multi-brand locations worldwide.
