O bag is synonymous with innovation, versatility, colour, playfulness and essentiality.
The O bag brand was born spontaneously after the success of the eponymous personalisable handbag fashioned from eva rubber; an iconic accessory made from an innovative material that brings with it all the advantageous characteristics of high-tech plastics to create a unique object. Today, the brand is a market leader thanks to its customisability, use of avant-garde materials and array of quirky products ranging from handbags to watches, sunglasses to bracelets and most recently flatform shoes, in order to guarantee those quality standards which are a trademark of the made in Italy. All products are created with an intention for them to be personalised with interchangeable accessories which will always offer new and diverse combinations.
O bag is a brand geared towards design but with an approach indicative of accessible fashion for a wide, multi-generational audience which recognises in it the chance the better express themselves through their fashion choices.