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In 1958, in San Francisco, SUN-DEK of California, an early 1940s swimwear brand, decided to expand its collection by introducing a small range of nylon and cotton nylon shorts, designed specifically for surfing, creating SUNDEK one of the first
brands dedicated to this sport.
In the 1960s, SUNDEK expanded its market from California to Hawaii and the east
The innovative solutions, such as the use of Velcro instead of zips and the colored prints on the cotton shorts, soon boosted demand. Many young surfers were sponsored by SUNDEK at this time, promoting the brand and the sport itself, which
was already recognized as a lifestyle.
1972 marked the beginning of the rainbow shorts era.
Thanks to their technical features and their recognizable and original design, they immediately became iconic among surfers. SUNDEK's commitment continued through sponsorship for the ESA (Eastern Surfing Association) and various
competitions in the area. At this time, the SUNDEK team included athletes like Kelly Slater, Sean Slater, Ken Bradshaw, Corky Carrol, and Mark Foo, who contributed to the growth of the brand and the sport itself.
SUNDEK is now designed in Italy and has become a lifestyle brand as well as a technical one, developing collections for men, women and children. Thanks to its iconic rainbow trademark, it is instantly recognizable and a trend setter in many
countries, boasting 1500 customers worldwide, including Europe and the USA, and selling around one million units every year.