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Roy Roger’s

Roy Roger’s is the first Italian blue-jeans manufactured by the Florentine Manifatture 7 Bell SpA, pioneer in blue jeans production since 1952. The name of Roy Roger’s has always been associated with denim, and their original models introduced features that never changed over the years, becoming the brand’s recognisable trademarks: zippers on back pockets, to keep the pocket money safe at work, a coin pocket on the front, and the brand “logo”, characterised by the black triangular label on the right back pocket. Roy Roger’s evolution during the years includes the proposal of a men’;s, women’s and children’s total look, with different lines and labels, taking from the brand’s historical archive and blending it with contemporary trends.