Fred Mello in 2020 presents his new brand identity. The proportions of the lettering change becoming more modern and geometric. The rebranding also includes the insertion of a new logo. This symbol with simple but well-defined lines wants to be clear, essential and recognizable. A total look collection for those who love comfort and be always up to date with current trends. Inspired by the past, projected towards the future. A brand that accompanies you at all hours of your day and offers you style ideas for the colder season.