General Store is the outlet that offers collections of the most popular and sought after sports brands.
A wide range of sneakers and sportswear awaits you at General Store. Come and discover our brands: The North Face and New Balance.
New Balance
Born in Boston at the beginning of the ‘900 as a manufacturer of arches and foot supports. Specializes in sports company around the 70’s, and grows to become one of the most important world leaders in the sector. New Balance sneakers are the perfect combination of function, quality and style. For over 100 years the company continues to make quality shoes while remaining faithful to the original values of “Integrity”, “Team Work” and “Total Consumer Satisfaction”.
The North Face
The North Face® mission has remained the same since 1966: to make the best outdoor equipment, support the conservation of natural environments and inspire a global movement for nature exploration.
Designed using the latest and most sophisticated technologies, the collections of sweatshirts, jackets, trousers and shoes are designed to retain heat to exclude moisture in every environment and condition.
Never Stop Exploring.
